Dublin-Based Style Empire Primark Targets Millennium Tower Boston Retail Location

Posted May 6, 2014 by Cheryl Fenton in Business
Primark Boston

H&M and Zara shoppers, as well as trend-followers alike, take note. Dublin-based retailer Primark is taking over the old Filene’s Downtown Crossing building. The store will be located in the renovated Burnham Building section of the Millennium Tower Boston project. But don’t take your marks just yet. The 70,000-square-foot store won’t be open until late 2015.

While you wait (patiently, we hope), you can dream about all the fashion finds you’ll be able to stock up on from America’s first go at one of the largest clothing retailers in Europe. Whatever trends are hot that season, we’re sure they’ll have them. Right now, their 250 other locations around the world are chock-full of cropped tops, gingham skirts, pastel swim trunks, slip-on sneakers and every summertime chic look. Even housewares, lingerie and children’s wear are part of the mix, so you can keep your home, kids and unmentionables on-trend as well.

Known for its fashionably fun clothing, this is where you shop when you want to look like you stepped out of a trendy glossy, without having to spend a ton of cash to fund your dream. Which is why nearby fashion retailers are more than likely shaking in their wedges.

Millennium Tower Boston & Burnham Building

The Burnham Building will be home to Primark and Roche Brothers. Photo courtesy of Millennium Partners.

Style-lovers rejoice in the decision to place a retailer into the beloved Burnham Building, left unoccupied for eight years since Filene’s shuttered its flagship store. The thought of a parking garage or financial company taking up residence in a place held dear to Boston’s heart makes us shudder. With this deal, Millennium Partners, the developers of Millennium Tower Boston, is ensuring that this will be the epicenter of shopping in downtown Boston. Although an old dog (Primark opened in 1969 in the Republic of Ireland), it’ll teach Boston new tricks as the hottest and much-anticipated new store on the block.

Primark will occupy most of the Burnham Building’s first four floors, along with a ground level Roche Bros. specialty food shop and café. There will also be office space leased to corporate tenants. Millennium Tower Boston, with its 442 luxury residences, will soar 625 feet overhead, while the lower three floors will be leased to other retailers. The overall project cost is an estimated whopping $689 million, joining other high-end Millennium projects, such as the Ritz-Carlton Hotel and Towers and Millennium Place.

As for the location of the U.S. flagship store of Primark, a spokesperson for the company said they chose Boston over other fashionable cities because of its large population of young people and strong Irish culture. Céad Mile Fáilte!


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