Foodie Paradise – Roche Bros. Outside Market Previews New Flagship Store

Posted September 26, 2014 by Cheryl Fenton in Business -> Retail
Roche Bros. Outside Market

When you walk through Downtown Crossing these days, you’ll see an unlikely pairing. Supermarket, say hello to the farm stand. Farm stand, try to play nicely with the supermarket. That’s right. These two crazy kids have joined together and created the Roche Bros. Marketplace.

Roche Bros., a family-owned chain of full-service supermarkets out of Wellesley, has opened its seasonal outdoor stands at 10 Summer Street just in time for the fall season. The grocer recently set up five fresh produce tents outside the historic fixture at the Millennium Tower Boston site, the Burnham Building. This location has some name recognition (and fondness) around town with the locals – it’s the 1912 building designed by famous Chicago architect Daniel Burnham best known for its famous tenant, Filene’s Department Store (Rest In Peace).

According to Rosemarie Sansone, president of the Downtown Boston Business Improvement District (BID), this was a natural progression for both the grocery chain and the area. “The introduction of the Roche Bros. produce stand is a visible sign of the metamorphosis toward truly being a 24-hour neighborhood,” she says. With diners, business peeps, shoppers and strollers aplenty in the area, we tend to agree.

Millennium Tower Boston & Burnham Building

The Burnham Building will be home to Primark and Roche Brothers. Photo courtesy of Millennium Partners.

The open-air offerings are scheduled to operate seven days a week, from 10 a.m. to 6 p.m. That means rain or shine, you can get your fresh fruits, as well as some vegetables, flowers and seasonal baked goods (we peeped a tasty loaf or two). The Roche Bros. team hopes to keep the stands open until late October or early November, as long as Mother Nature and her pesky New England fall weather permits.

The Burnham Building location wasn’t chosen on a whim. There’s a reason for the company’s downtown choice. You could consider the fresh produce market stand just a prequel to the big news at hand – the first large-scale grocery store to be built in Downtown Crossing by Roche Bros. Soon locals won’t have to run around searching for a one-stop food store. Yes, you too will be able to stroll at your leisure through aisles upon aisles of everything from apples to quinoa.

Directly behind where you can now fill up your bags at the newly opened produce stands is precisely where construction is underway on Roche Bros.’ flagship, a 25,000 square-foot supermarket (3,000 square feet of street level retail and 22,000 square feet in the historic Filene’s Basement). Downtown residents have never had access to a grocery of this size, and the space will be thoughtfully stocked with the unique needs of the downtown shopper in mind. Think on-the-go prepared food, freshly cut flowers, artisan cheeses and prepared foods from Roche Bros.’ own kitchen.

You can also grab your basics here, with a deli, bakery, dairy, produce, meat and seafood. The location will also boast their home delivery and full-service catering for everything from small office meetings to weddings.

But foodies and every day shoppers will have to wait a bit for the supermarket madness. The full retail store won’t open until early spring 2015. But it promises to be worth the wait.


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