George Foreman III’s EveryBodyFights Enters the Downtown Ring

Posted January 22, 2017 by Jon Erik Christianson in Business
A new EveryBodyFights is coming to downtown. Photo courtesy of EveryBodyFights.

If you’re looking to start the new year on the right foot, with a bounce in your step and a swing that can put 2017 on the ropes, consider Boston’s upcoming new boxing-geared fitness gym: EBF FIDI.

The gym’s name refers to “EveryBodyFights,” George Foreman III and Anthony Rich’s boxing gym franchise, and “Financial District,” the new home for its second Boston location. The 6600 square foot One Federal Street Location will feature a private ring, three classrooms, a “juice and coffee playground,” an open gym area, a shop, and other amenities.

Foreman, the son of former heavyweight champion and Olympic-gold medal-winning boxer George Foreman Sr., opened his first EveryBodyFights location in Boston’s Seaport district back in 2014. This came after he finished his boxing career in 2009 with a record of 16-0. The original gym has won awards from Boston Magazine, BostonInno, Phoenix Magazine, and the Improper Bostonian.

“We live by the notion that fighting is not a sport; it’s a spirit,” explained Foreman on EBF’s website. “It’s the spirit that reminds us of our champion nature. It’s the spirit that tells us that success is not defined by wins or losses; it’s defined by maintaining an undying optimism that if we wake up every day ready to fight, we will win. This is what my father instilled in me, and this is what EverybodyFights is all about.”

EBF locations promise over 130 classes a week in more than a dozen varieties and curricula (Train X, Road X, Body X, Bag X) that target endurance, strength, reflexes, and mental acuity through various means and methods. Members have access to personal trainers, nutritional resources (dubbed “Fuel Plans”), and the EBF-developed BOXFIIT smartphone training application. The app splits into two parts, Fighter Mode and Trainer Mode, where the former develops and assists custom workouts while the latter facilitates education with trainer streaming.

To celebrate the new location’s opening on Feb. 1st, EBF FIDI is running a “First 500” promotion for the first 500 people who sign up for memberships. Each member of the First 500 club will receive a permanently locked rate for life, their number and name displayed somewhere in the facility, and a gear package (that includes a jersey, gloves, bag, water bottle, and more), 10 guest passes, and an invitation to the gym’s launch party.

With awards and accolades already under the first location’s belt, there’s little reason to believe EBF FIDI won’t have the same kind of positive effect on the Downtown Boston.